A truly personal
shopping experience

The problem

Most men want to dress well but don’t particularly like shopping. They feel exhausted by crowded shops and overwhelmed by the millions of options online.

I co-founded Thread and set off to build a truly personal shopping experience, to reimagine the interaction from the ground up with the help of professional stylists and machine learning along the line of a few guiding ideas.

Thread

Personal picks
from a real stylist

Thread

Through a regularly updated feed users receive personal recommendations from their own stylist. For every single pick, stylists consider the user’s taste, budget, sizes, body shape, height, hair and skin colour, clothes they own — and much more.

Stylists go through hundreds of items every week to carefully select the right ones to add to the user’s app. When they find a perfect one, they feature it in their feed.

Thread

Pinch to zoom on
any of the picks

Thread

Users can zoom in on any of their picks. The UI fades away so they get a beautiful, distraction free environment allowing them to get close to their picks and actually get a feel for the materials.

A curated browse
experience

When looking for something specific, users can browse their curated selection. It’s carefully organised by their stylist, kept up to date and limited to a manageable amount: only the best for them.

Thread

Thousands
of brands

Thread

Stylists have thousands of brands in their pool to choose from for their users. From high street to luxury, from established mainstream to emerging designer labels — for each of them they carefully select the right mixture of brands they already like and new ones they will end up loving.

”We are very excited about working with Thread given its potential to connect Burberry with customers in a new and innovative way.”

Adam W.
Director Strategic Operations
Burberry

Thread

A place to keep
all the favourites

Thread

Users can like and save any of their picks and personal guides they come across throughout the whole app. These get stored safely, stay private, and can be accessed anytime in their profile.

Save and
organise for later

Users can not only like and save their favourite finds — the ones they want to keep together they can also organise into lists.

Thread

A familiar experience
on a larger screen

Thread

Thread for iPad makes great use of the large screen size. Users receive their personal recommendations in a single column layout to help them maintain focus on individual picks.

Thread

When browsing, using the full width of the device and increasing the categories displayed allow for a clear overview and helps users effortlessly navigate their curated selection.

Thread

The profile section reuses the single column layout users are already familiar with from their feed, allowing them to easily save, like and organise their favourite finds.

A truly personal
shopping experience

”Everyone at my publisher commented on how well I was dressed. Several of the publicist crew noted how much more switched on and engaged I was. I felt insanely more confident in every talk I had to give and spent significantly longer out in the public rather than hiding in the staff green room — like I usually do.”

Aaron D.

A truly personal
shopping experience

The problem

Most men want to dress well but don’t particularly like shopping. They feel exhausted by crowded shops and overwhelmed by the millions of options online.

Thread

I co-founded Thread and set off to build a truly personal shopping experience, to reimagine the interaction from the ground up with the help of professional stylists and machine learning along the line of a few guiding ideas.

Personal picks
from a real stylist

Thread

Through a regularly updated feed users receive personal recommendations from their own stylist. For every single pick, stylists consider the user’s taste, budget, sizes, body shape, height, hair and skin colour, clothes they own — and much more.

Thread

Stylists go through hundreds of items every week to carefully select the right ones to add to the user’s app. When they find a perfect one, they feature it in their feed.

Pinch to zoom on
any of the picks

Thread

Users can zoom in on any of their picks. The UI fades away so they get a beautiful, distraction free environment allowing them to get close to their picks and actually get a feel for the materials.

A curated browse
experience

Thread

When looking for something specific, users can browse their curated selection. It’s carefully organised by their stylist, kept up to date and limited to a manageable amount: only the best for them.

Thousands
of brands

Thread

Stylists have thousands of brands in their pool to choose from for their users. From high street to luxury, from established mainstream to emerging designer labels — for each of them they carefully select the right mixture of brands they already like and new ones they will end up loving.

Thread

”We are very excited about working with Thread given its potential to connect Burberry with customers in a new and innovative way.”

Adam W.
Director Strategic Operations
Burberry

A place to keep
all the favourites

Thread

Users can like and save any of their picks and personal guides they come across throughout the whole app. These get stored safely, stay private, and can be accessed anytime in their profile.

Save and
organise for later

Thread

Users can not only like and save their favourite finds — the ones they want to keep together they can also organise into lists.

A familiar experience
on a larger screen

Thread

Thread for iPad makes great use of the large screen size. Users receive their personal recommendations in a single column layout to help them maintain focus on individual picks.

Thread

When browsing, using the full width of the device and increasing the categories displayed allow for a clear overview and helps users effortlessly navigate their curated selection.

Thread

The profile section reuses the single column layout users are already familiar with from their feed, allowing them to easily save, like and organise their favourite finds.

A truly personal
shopping experience

”Everyone at my publisher commented on how well I was dressed. Several of the publicist crew noted how much more switched on and engaged I was. I felt insanely more confident in every talk I had to give and spent significantly longer out in the public rather than hiding in the staff green room — like I usually do.”

Aaron D.