Thread is a carefully designed, universally accessible application delivering a truly personal shopping experience that is changing the way people buy clothes. Through a regularly updated feed users receive personal recommendations from their own stylist who considers their taste, budget, sizes, body shape, height, hair and skin colour, clothes they own — and much more. When looking for something specific, they can also browse their curated selection that is carefully organised by their stylist, kept up to date and limited to a manageable amount. Any of the picks they come across throughout the app can can be saved and organised into lists. This not only helps the user keep track and save things for later, but also helps the user’s stylist improve over time. For more, see notes from the design process.